8 March 2016
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Blog
SEO
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How to increase organic traffic to your website

Every business wants to improve the organic search results on Google when buyers are searching for product or service that they sell. That’s why improving Organic Search Results are obligatory. Every single day millions of people search in Google, Bing, Yahoo, and other search engines to find their requirements. Reaching to the top of the search results takes a lot of hard work and a solid SEO strategy. If you do it perfectly, search engine optimization can help your business to get more leads and sales, which results in more revenue. Here we will discuss some basic tips to improve organic traffic.

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Way to improve organic search results in Google

Here we are going to discuss how you can improve the organic traffic.

1. Quality content will surely succeed

contentHighquality content will help you to get a better result of your business promotions. People may search for any reliable information and relevant content can, of course, make them access your links and turn enhances your organic rankings. It has a chance to go viral. So it will help you to get a number of people instantly without much effort. Search engines, always trying to improve their strategy to quality content to ranking a web page.

 

 

2. Define proper keywords

Your Google keyword research will resolve whether or not your search optimization attempt will be a success or a failure. A lot of businesses make the mistake of selecting their keywords on just the search volume. This usually results in trying to rank for keywords that are very difficult and expensive to start ranking higher, or even keywords that aren’t “buyer” keywords and simply deliver useless traffic to the website.

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It is important to select keywords such that your target customer is likely to search for while looking for the services and products that you offer. For example, if you are a book publisher firm located in Chicago you should not target a general keyword such as “book publishing firm.” It is not only a difficult keyword but also you are attracting visitors from all over the globe. Instead, you have to target a more accurate and relevant keyword such as “publishing firm in Chicago” or “Chicago publishing firm.”

3. Use keyword variations in content

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 Using keyword variations in content is a successful technique. You can use a different combination of same words in a phrase. Also, you can use many HTML tagging techniques to create quality content. The main objective of promotional content development is to use targeted keywords effectively in it. You have to include the most relevant terms and phrases in the heading, first 50 words, and at the most relevant parts of the content.

4. Making cornerstone pages

 If your web portals have 10 pages based on the specific set of keywords related to your business, then Google cannot decide which is the most relevant page to display is.  The ideal strategy is to merge all your similar content into a single foundation page. This plays as an authoritative landing page for specific keywords, which creates no confusion in SEO and can get you on top in ranking.

5. Optimize page titles

Page title needs to be a particular description of what the page contains. The HTML tag defines the page title which appears the first line of hyperlink text in the search results. Google displays it in search engine results but considers this as the second important on-page SEO element as per its algorithm.

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Less than 70 characters containing page title consider as an ideal page title. You always need to make sure that you put the primary keywords in the title. It will improve your search results and help effectively promoting your brand or company.

In the end of the topic, we can say that proper managements and quality content could help to improve the Google organic search and will provide a better effect web browsing.

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