19 March 2016
web design
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Importance of Website Speed

The importance of web speed is undeniable. The loading speed of your web pages can determine the success of your portal. All high-quality website does not load faster campier than other simple websites. Sites contain with high graphics, elements are not, and all in all, it should load as fast it can. You can follow some tips to enhance your website speed. We should remember that Google bot crawling like pages which will load fast and help them to take on top of the search rankings.

Speed up your website

Many websites are in a top rank of their faster speed. So it is very important to have a website faster speed quality. Here we will discuss the importance of website speed and tips to enhance it.

Google’s algorithm and site speed

Google has also announced that the loading speed of page or website is a part of its algorithm used for page ranking. Some researchers have also shown that what Google measures as the time of response is the loading of the first byte. Adding to this, a slower web page speed to Google also means that only a few pages of a slower website will be crawled due to its allocated crawl time and budget.

Importance of Website Speed


All these can have a significant negative impact on the indexation of your web pages if the site is slow loading. You can easily measure the loading speed time of your website using the Google Page Speed Insights tools. You have to just key in the URL of your portal at this site at the input field and click on analyze button to get a customized report.

Speed and user experience

Website or web page loading speed is crucial in terms of user experience too. The pages which are loading slowly are found to have the highest bounce rates. It is more dangerous to have a higher bounce rate than having lesser hits to the page.

check your website speed 

Importance of Website Speed

So, speed is essential to hold back your potential customers on your page to share your messages. The slow loading times also seem to have a highly negative impact on conversions as this give a non-verbal sign of your inefficiency.

Importance of Website Speed

Here are a few ways to help enhance your page speed.

Hamper in your business

The average speed of page loading of a big size retail website may be around seven seconds that is more than the optimum page load speed of three or lesser seconds. As per the Kiss Metrics analysis, a 4- to 5-second delay within the loading speed itself will value an e-commerce business to lose billions of dollars in revenue. To be more precise, it’s proved that even simply a 1-second delay in page response time will cause regarding seven-membered reduction in terms of sales.

Importance of Website Speed

Use a faster server

The very first step to take care of while trying to increase the processing speed is to get a good server, which can execute the page codes and queries quicker. If you don’t get a lot of traffic even when your code is written well, it wouldn’t help. So, check the specifications of your server and upgrade it if needed.

Enable compression

File compression can also ensure faster loading. You can use the Gzip software or similar ones to compress your bigger files as JavaScript, HTML, and CSS etc. You can also use Photoshop to compress the size of images, which all will help enhance the loading speed. Take extra care while creating high-end graphics or HD quality images as there is no point in viewers just skipping it due to extended loading time.

Reduce redirects

Each time once the user is redirected to a different page, they have to wait for more because the entire HTTP request-response cycle must complete. The new mode of single page portals, also as other techniques, used to reduce redirects will improve loading speed.

Some researchers have additionally shown that what Google measures because the time of response is that the loading of the first byte. Adding to this, a slower page speed to Google also means that only a few pages of website which has more loading speed will be crawled due to its allocated crawl time and budget. So, it can be said that the importance of enhancing website speed enormously.


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